Syllabus  
 
2nd year – Third Semester
   
 

    Marketing

  • International Business
  • Strategic Management
  • Product & Brand Management
  • Sales Management & Sales Promotion
  • Consumer & Industrial Buyer Behaviour
  • Financial Aspects of Marketing
Marketing Specialization Electives (Any Two)
  • Services Marketing
  • Distribution and Supply Chain Management
  • Marketing Research & Analytics
  • Customer Relationship Management
  • Summer Internship

    Finance

  • International Business
  • Strategic Management
  • Advanced Financial Management
  • Security Analysis & Portfolio Management
  • Corporate Valuation
  • Corporate Law
  • Summer Internship
Finance Specialization Electives (Any Two)
  • Commodities Market
  • Fixed Income
  • Strategic Cost Management
  • Derivatives & Risk Management
2nd year – Fourth Semester

Marketing

  • Management Control System
  • Creativity & Innovation Management
  • Strategic Marketing Management
  • Integrated Marketing Communications & Digital Marketing
  • Industry Oriented Dissertation Project
Semester IV Marketing Specialization
Electives (Any Two)
  • Quantitative Models in Marketing
  • Business to Business Marketing
  • Media Planning & Strategy
  • Emerging Trends in Marketing

Finance

  • Management Control System
  • Creativity & Innovation Management
  • Financial Modeling
  • Mergers Acquisitions & Corporate Restructuring
  • Industry Oriented Dissertation Project
Finance Specialization Electives (Any Two)
  • Wealth Management
  • Treasury Management
  • Behavioural Finance
  • Projects Finance
Human Resource Management
  • Management Control System
  • Creativity & Innovation Management
  • Management of Change
  • Strategic Human Resource Management
  • Industry Oriented Dissertation Project
Human Resources Specialization
Electives (Any Two)
  • Corporate Governance & Social Responsibility
  • Organisational Development
  • Building Learning Organisations
  • Role of HR in Knowledge Management