Prabhakar Patil Education Society's Institute of Management Studies

Syllabus

2^nd year – Third Semester

Marketing

International Business
Strategic Management
Product & Brand Management
Sales Management & Sales Promotion
Consumer & Industrial Buyer Behaviour
Financial Aspects of Marketing

Marketing Specialization Electives (Any Two)

Services Marketing
Distribution and Supply Chain Management
Marketing Research & Analytics
Customer Relationship Management
Summer Internship

Finance

International Business
Strategic Management
Advanced Financial Management
Security Analysis & Portfolio Management
Corporate Valuation
Corporate Law
Summer Internship

Finance Specialization Electives (Any Two)

Commodities Market
Fixed Income
Strategic Cost Management
Derivatives & Risk Management

2^nd year – Fourth Semester

Marketing

Management Control System
Creativity & Innovation Management
Strategic Marketing Management
Integrated Marketing Communications & Digital Marketing
Industry Oriented Dissertation Project

Semester IV Marketing Specialization
Electives (Any Two)

Quantitative Models in Marketing
Business to Business Marketing
Media Planning & Strategy
Emerging Trends in Marketing

Finance

Management Control System
Creativity & Innovation Management
Financial Modeling
Mergers Acquisitions & Corporate Restructuring
Industry Oriented Dissertation Project

Finance Specialization Electives (Any Two)

Wealth Management
Treasury Management
Behavioural Finance
Projects Finance

Human Resource Management

Management Control System
Creativity & Innovation Management
Management of Change
Strategic Human Resource Management
Industry Oriented Dissertation Project

Human Resources Specialization
Electives (Any Two)

Corporate Governance & Social Responsibility
Organisational Development
Building Learning Organisations
Role of HR in Knowledge Management